Marketing for New Ventures: The 30-60-90 Day Plan (And Why Every Launch Needs One)

Byjchick62

Whether you’re launching a startup, expanding into a new market, or rolling out a new product line—momentum matters.
The first 90 days can make or break your marketing traction.

Most business leaders know marketing is essential. But in the early stages of a new venture, it’s not just about doing marketing—it’s about doing the right things at the right time. That’s where the 30-60-90 Day Marketing Plan comes in.

This article breaks down the why and the how—plus, if you’re ready to go deeper, we’ve built a premium guide with tools, checklists, and templates to walk you through it.

Why You Need a 30-60-90 Day Marketing Plan

Marketing efforts fail early not because of lack of effort—but because of lack of focus. A phased approach helps you:

  • Build clarity before campaigns
  • Align with your product/service readiness
  • Avoid burnout and early budget mistakes
  • Quickly test what works—and stop what doesn’t

Harvard Business Review found that 75% of venture-backed startups fail—not because the idea was bad, but because they couldn’t gain traction fast enough.
Source: HBR, “Why Startups Fail,” 2021

 A High-Level Look at the 30-60-90 Day Framework

First 30 Days: Clarify & Position

  • Nail your message: Who you help, what you solve, and why you’re different
  • Research competitors and early customers
  • Set marketing goals aligned with business objectives

Focus: Clarity over content. No campaigns until your message is sharp.

Days 31–60: Activate Your Base

  • Launch to your warmest audiences—referrals, existing clients, past contacts
  • Establish 1–2 key channels (email, social, or events—based on audience)
  • Test early offers or CTAs for engagement

Focus: Test messaging in real time, and begin capturing leads.

Days 61–90: Optimize & Expand

  • Identify what’s working (email, ads, partnerships, SEO, etc.)
  • Add structure: basic automation, follow-up flows, repurposed content
  • Launch your first targeted campaign with clear metrics

Focus: Build consistency and begin scaling what’s showing traction.

The Cost of Skipping the Plan 

Without a 30-60-90 framework, many businesses fall into the trap of doing everything—and tracking nothing. From our work advising founders and early-stage teams, we’ve seen a common pattern: 60% of new ventures end up wasting 25–50% of their early marketing budget on disconnected tactics that don’t convert. Not because the effort isn’t there—but because the structure isn’t.

And the broader data supports this:

Only 27% of small businesses track marketing ROI across multiple channels
📌 Sources: MIG consulting insights (2024); HubSpot SMB Report (2023)

A phased plan helps focus resources, surface early wins, and avoid expensive trial-and-error marketing.

Want the Full System?

This article is just the roadmap. If you’re ready to execute, our premium guide delivers the tools to get there.

Inside the full guide:

  • Step-by-step checklists for each phase
  • Messaging templates, launch scripts, and CTA formulas
  • A plug-and-play tool stack
  • Real examples from launches that succeeded—and why

Stop guessing. Start growing.
[Download the Guide – or join the early access list]

 

About Marketing Insights Group

Marketing Insights Group helps founders, business leaders, and growing teams turn marketing into a measurable growth engine. From go-to-market strategy to scalable systems, we provide the structure, tools, and support to launch with clarity—and grow with confidence.

Launching something new? Let’s make sure your first 90 days count.
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